Tifosi for a day at Silverstone – Ferrari
Is there anything that quite matches the beauty of a Ferrari? Especially when you consider the racing heritage and the passion behind it, Ferrari stands out as the standard by which all other cars (and brands) are judged. The F1 Race Day Experience at Silverstone is one of the most thrilling events they’re involved in, and we were invited to come down and photograph this fast-paced, glamourous day, with a brief to capture the love, history and heritage of the prancing horse.
Sitting down on the side-lines and shooting from afar is not our style. As always, we wanted to get right into the thick of it. The pit lanes and garages are fast-paced and dangerous – you have to be very self-aware, react quickly and not get in the way of the crews. But the payoff is huge: you’re capturing images that most people, and especially members of the public, never get to see.
We got up on step ladders and on our bellies at floor level, shooting dramatic shots from all sorts of different angles, bringing out the intensity and drama of the action.
We’re big fans of ‘outside the box’ thinking and we don’t consider a shoot successful if we haven’t produced at least a few totally unique and unforgettable images. So we got up on step ladders and on our bellies at floor level, shooting dramatic shots from all sorts of different angles, bringing out the intensity and drama of the action, cars starting, teams prepping, tyres being changed…
The client was very happy with the way we captured the glamour of the event and how we produced shots that really celebrated the Ferrari brand. So much so that many of our photos are now up in their showrooms and offices all around Italy.