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Martin James Photography

Technology and high-end hobnobbing – Verint Portugal

Verint are one of our longest and most loyal clients. They are a global technology company specialising in data analysis who also host seminars all over the world. Showcasing real thought leadership in their industry, the Verint conferences and seminars always attract a high turnout of potential customers and partners. A fitting location, then, for this event: the Ritz-Carlton Penha Longa in Portugal.

Verint wanted us to shoot all the individual presentations, talks, events, the sit down dinner and the champagne reception. Of course, they also wanted us to make sure they looked high-end and professional, in line with their business and brand reputation.

The important thing about photographing a conference, is to be able to tell a story.

The important thing about photographing a conference, is to be able to tell a story. You don’t just want a random order of unconnected shots, which is what a lot of photographers offer. We always organise images into an order that makes sense – for example, at this event we began by shooting the venue, then people arriving, then the morning reception, the breakfast, etc. We also made sure to take plenty of audience shots to use throughout our final selection in order to convey the tone and gravitas of the seminars.

And before you think this was a straightforward job, let’s be clear: there were nine individual rooms across the hotel, with speakers rotating every half hour, and we were asked to cover everything that was happening in them. This meant we had to thoroughly familiarise ourselves with the schedule, because we wanted to capture every talk, every speaker, without having to be there all the time. Therefore, it was fundamental that we planned which shots we were going to get in each room before the event started: in each room we would take a set number of similar shots (side shot, front shot, close-up etc.) that would be able to be used later to promote any aspect of the conference with complete continuity – something which the client fully appreciated later when sending out internal communications to all their employees.